Bringing entrepreneurial insights and innovation to your projects
When commercialising a new project especially a social enterprise, there is no 'known' or assured data, only assumptions around the business model, therefore it is only practical experience that really matters. Financial service providers try to do what we do, but their training is in accountancy, not in commercialisation. In most cases they can not do what we do in the same way.
Really successful Kiwi businesses and Māori collectives often mention how important it is to have advisors with real and practical experience in innovation and commercialisation projects. This is a different skill set from financial or investment advisory, or to pure business management. There are many examples of business projects failing because they only had financial or legal advice, but no innovation and entrepreneurial expertise.
What is Business innovation?
Innovation is generally thought to be just developing new products. However that is just one way to innovate. Research shows that product development innovation, on it's own, provides the lowest return on investment. There are actually 10 different types of innovation in a business context. Our team experience covers all 10 areas of business innovation.
1. Profit model - how you make money
2. Network - how you connect and learn from others to create value
3. Structure - how you organise and align your company's assets and talent
4. Process - how you use superior methods to do your work and create efficiencies
5. Product performance - how you develop you offering to have distinguishing features and funtionality
6. Product system - how you create complementary products and services
7. Service - how you support and amplify the value of your offering
8. Channel - how you deliver your offering to customers and users
9. Brand - how you represent your offerings and business
10. Customer engagement - how you develop meaningful customer connections and interaction