E-commerce entrepreneur debunks online marketing myths
Shay Wright runs a social enterprise – and a pure e-commerce play.
Tue, 10 Nov 2020
Both the march of time and onset of the Covid-19 global pandemic have meant that much of commerce has moved online – but most New Zealand businesses still have no idea how to set up their shopfronts in the digital realm, according to one young entrepreneur.
Shay Wright (Te Rarawa, Ngāruahine, Ngāti Ruanui) and co-founder Travis O'Keefe run two businesses bordering on $2 million in revenue: one devises strategies for business, mainly Māori business, to fully embrace e-commerce; the other is an online seller of carefully chosen consumer products aiming to fill a data-driven niche in the market.